How Brands Use Market Intelligence
Compare to Another Account
Compare the individual followers of any two accounts using Market Intelligence.
Build a highly-tailored database of Twitter handles to use for your Promoted Tweet campaign.
Building Influencer Lists
Use Market Intelligence to find influential people with the right audiences for any campaign.
What is Market Intel?
Market Intel is everything SocialRank already does, organizing your Twitter and Instagram followers and giving you control of sorting and filtering them by location, interests, engagement, and influence. Except now you can do that with any public Twitter or Instagram account you want. Want to see Coca-Cola’s, eBay’s, or your competitor’s followers? That’s what Market Intel lets you do.
How does it work?
Market Intel is very simple. Enter the handle you want to take over and, voila, it starts running. This handle could be one with over 10 million followers, or it could be your reclusive neighbor’s dog’s Twitter or Instagram account. As long as the account is public and has more than 5 followers, it will run. Once the account processes, you’ll have full access to their account. You can do all the filtering, sorting, saving, and exporting you want.
Who should use Market Intel?
Market Intel is currently used by social media managers and digital marketers at brands of all stripes. We’ve seen the product used by Fortune 500 companies and high-growth startups for customer acquisition; digital agencies for market research; nonprofits and artists for audience management; journalists for finding sources; and recruiters for prospecting candidates.
What are some ways I could use Market Intel for my business?
There are a bunch of creative use cases for Market Intel, but here are two to get you started.
1. Promoted Tweet campaigns with highly-tailored audiences: find people who would actually respond favorably to seeing an ad for what you’re selling.
2. Demographic and psychographic customer research: get a more holistic understanding of the types of people following brands in a particular industry.
There are so Many social media analytics tools - how is this different?
While we have the deepest respect for other social media management tools out there, we find that having too much information causes paralysis by analysis. More data typically begets more data and more confusion. Our platform, however, has a singular, narrow focus. We think that the single most important feature of social media engagement is the people themselves. Everything else (content optimization, editorial schedules, social listening, etc) comes after this fact. This means we occasionally won’t have the one-off features you might see with other platforms.
Can I get a free trial of Market Intel?
Yes - head on over to socialrank.com/marketintel. We have made @Oreo the universal free account on Twitter and @VirginAmerica the universal free account on Instagram. This free account may change from time to time.
Why is Oreo and Virgin America the universal free accounts?
Oreo's are delicious. Virgin America flights are amazing. Their collective social teams also happen do a great job on Twitter and Instagram building interesting audiences to dig into. For these reasons, we thought the accounts would be a lot of fun to play around with. If you prefer Justin Bieber, though, let us know at [email protected]. We’ll try our best not to judge.